Would you wear a t-shirt with the company logo on it?

At Brainattica, we sometimes meet to talk about company culture. We share the things we do and inspire each other to try out new practices in order to continuously improve.

The answer for this question was necessary becasuse people relate to what you believe in, not what you do. If we can build a stronger bond with a persona, it is much easier to work with them.

A team has only really achieved an identity when people are eager to wear the symbols of that team. But how do we achieve this? How do we create a company to which people want to belong? How do we achieve that you want to wear a t-shirt with our logo?

We need a new perspective to built much more around instrinsic motivation. Around the desire to do things because they matters, we like it and they're interesting or part of something important.

We are going to think in three elements: Autonomy, Mastery and Purpose. Autonomy as the urge to direct our own lives. Mastery as the desire to get better and better at something that matters. And Porpuse as the wish to do what we do in the service of something larger than ourselves.

When many of us think about innovation, we think about an "Aha!" moment. But we all know thath's a myth. Innovation is not about solo genius, it's about collective genius.

Innovation it's a type of collaborative problem solving, usually among people who have different expertise and different points of view. In innovative environments the differences are amplified, not minimized. Innovative companies don't have brainstorming where people suspend their judgment. They know to have very heated but constructive arguments to create a portfolio of alternatives.

Individuals in innovative organizations learn how to inquire, they learn how to actively listen, but guess what? They also learn how to advocate for their point of view. They understand that innovation rarely happens unless diversity and conflict exist.

If we want to build a company that can innovative time and again, we must lead the way. Leading innovation is about create the space where people are willing and able to do the hard work that innovative problem solving implies. The leaders focus on building a sense of community. Talented people don't want to follow us anywhere, they want to cocreate with us the future.

How do we define leadership? Leadership es about creating a company to which people want to belong.

How do we see our role? we're a human glue, we're a connector and we're an aggregator of viewpoints, we're never dictators of viewpoints. We're social architects. We're creating the space where people are willing and able to share and combine their talents and passions.

Wow! This is what we say when We're seeing our colleagues being proud of our brand. It makes us even more proud to be working at Brainattica!

...and you, would you wear a t-shirt with the logo of your company on it?

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